The Pine Log

              CMYK
Monday, February 28, 2011
TODAY
H 72 L 40
The
TUESDAY
H 68 L 37
WEDNESDAY
H 71 L 44
Volume 90
Issue 9
Next Publication:
Thursday, March 3, 2011
Visit us online at
www.thepinelog.com
The Independent Voice of Stephen F. Austin State University
Page 4
.
Page 6 PINE LOG
Ladyjacks
take first,
Lumberjacks
third at SLC
championship
Setting
priorities
straight in U.S.
media By Liliana Monsivais
CONTRIBUTING WRITER
Alpha Chi Omega is holding its annual
“Hugs and Pampers” charity event from
Monday through Saturday, March 5.
The event is designed to raise awareness
to support children of domestic violence
as well as fundraise for the local women’s
shelter.
The event begins Monday at the Baker
Pattillo Student Center and goes through
Thursday March 3. There will be informa-tional
tables as well as the opportunity for
students and staff to donate baby products.
The tables will be located inside the Student
Center near the Barnes and Noble from 9
a.m. to 4 p.m.
Alpha Chi Omega will also be collecting
at Walmart and Brookshire Brother’s on
University Drive on March 5 from 8 a.m. to 5
p.m. All items donated (diapers, baby food,
baby wipes, etc.) will be given to the local
East Texas Women’s Shelter.
The Women’s Shelter provides free tem-porary
housing for victims of domestic vio-lence
throughout the entire year and your
donations will greatly contribute to their
continued success. On an annual basis AXO
donates money and important supplies to
help the shelter in any way they can so they
can continue to provide excellent care.
Lauren Terrizzi, the VP of fraternity rela-tions
for AXO, asked that everyone get in-volved
and contribute in any way they can.
lmonsivais@thepinelog.com
Alpha Chi Omega to host ‘Hugs and Pampers’
to raise awareness of domestic violence issues
THOMAS MOTYKA/THE PINE LOG
Romeo Robinson (right) and Royce Parham (left) compete against each other at the SAA-run
NBA 2K11 tournament at the Axe Handle Cafe in the BPSC Friday evening. The winner
on the event would collect $200 as a prize.
THOMAS MOTYKA/THE PINE LOG
By Allison Percival
STAFF WRITER
SFA has earned nine awards in the market-ing
and communication category at the an-nual
Council for Advancement and Support
of Education’s recent District IV conference
in New Orleans.
“This is the first time in 12 years that SFA
has received so many awards in the market-ing
and communication category,” said Bob
Wright, executive director of marketing and
public affairs.
SFA’s Sawdust magazine, produced quar-terly
by the Office of Public Affairs and
Alumni Association, earned a Gold Award
(first place) in the most-improved periodi-cals
category, and a Special Merit award in
the general university periodical category.
Rhonda Crim-Tumelson, director of alum-ni
publications, received a Silver Award (sec-ond
place) in the magazine-design category
for “Gossip Girl,” a three-page spread that
appeared in the fall 2010 Sawdust issue.
While Kayli Steger, marketing communica-tion
assistant in the Office of Public Affairs,
earned a Special Merit Award for her feature
on the SFA Bass Team which appeared in the
fall 2010 issue of Sawdust as well.
The staff members who regularly work on
the publication include: Marketing Executive
Director Bob Wright, Alumni Association
Executive Director Jeff Davis, editor Amy
Roquemore, artistic director Rhonda Crim-
Tumelson, photographer Hardy Meredith,
Public Affairs Associate Director Shirley Luna,
graphic designer Elma Gildenhuys, public
affairs writers Sarah Cutler, Kayli Steger and
Robin Johnson, athletics writer Brian Ross,
and fine arts writer Sylvia Bierschenk.
The fifth award SFA received was a Gold
Award for Gildenhuys, publication special-ist
in the Office of Public Affairs, original
illustration titled “Jacks on Belay,” created
for campus recreation. While the sixth award
was another Gold Award for the “SFA Weekly”
student e-newsletter produced jointly by
internal communications specialist Robin
Johnson and Lacey Claver, assistant coordi-nator
of the Student Activities Association.
Meredith earned two Bronze Awards (third
place), for photographs of the Lumberjacks
football team’s 2010 championship season.
In the black and white category, his image
“Touchdown Celebration,” was well-received
along with “Looking for Yardage” in the color
candid photography category.
And lastly, the entire Office of Public
Affairs received a Silver Award in the institu-tional
identity category for “The Lumberjack
Experience” marketing campaign. This cam-paign
strategy included various media out-lets
including billboards, a dedicated Web
site directed by Webmaster Jason Johnstone,
magazine ads, and a professionally produced
commercial that was aired on several cable
networks and in various movie theatres.
CASE is a professional organization dedi-cated
to serving educational institutions and
the advancement professionals who work
in communications, fundraising, marketing,
alumni relations and other related areas. In
1974, CASE was founded as a result of the
merging of the American Alumni Council
and the American College Public Relations
Association. Today, over 3,400 colleges, uni-versities,
independent primary elementary
and secondary schools, and nonprofit or-ganizations,
in 68 different countries, are
members of this organization.
While the awards ceremony was a top
priority, the hot topic of the conference was
Social Media says Wright.
“Most schools, including SFA, are using
social media in their mix of marketing, pub-lic
affairs and advancement tools. But, it was
interesting to hear all the different ways this
new form of marketing is being utilized,”
Wright said.
Wright believes that we will be increasing
our use of new media in the future. He says
we need to know more about it and make
plans on how we will implement it into all of
our marketing initiatives.
As for right now, Wright is very proud of all
of SFA’s accomplishments for the past year
and is excited to see what will come out of
this year.
“We were very pleased to know that others
who are in the profession of marketing uni-versities
felt SFA’s work stood out to receive
awards for being judged this year’s best,”
Wright said.
apercival@thepinelog.com
SFA earns nine marketing and communication awards
SAA NBA 2K11 Tournament
Commentary By Sean-Karl Negron
CONTRIBUTING WRITER
On Wednesday your Lumberjacks will take on the
Sam Houston State University Bearkats.
Now it would be easy to write a simple preview
of this game. It could include some relevant stats, a
list of the scheduled events at the game, and a brief
rundown of the previous meeting between the two in
which the Jacks won 63-49.
But let’s be serious. This is not just a game. Just like
Sam is not just another team on the schedule, our
campus is not just a campus, and purple is not just
a color.
First and foremost, the basketball team could very
easily be playing for postseason basketball. They have
fought through injuries and tough teams to keep
themselves within distance of reclaiming a share of
the regular season title, if not outright win it. Any
team that wins their regular season conference title
gets a spot in the NIT if they fail to win the confer-ence
tournament or get an at-large bid to the NCAA
Purple Out
Why one student believes
that a student section at
basketball games has
now become a necessity
SPIRIT continued on page 2
By Sydney Jones
CONTRIBUTING WRITER
A new degree and three
certificates will be available
from the College of Liberal
and Applied Arts in the Fall
Semester of 2011.
The Bachelor of Arts
Degree in Sustainable
Communities is the first of
its kind in Texas, focusing
on the social sciences and
humanities approach to
sustainability.
The topic of sustainability
focuses on how the human
race will maintain their cur-rent
way of life following
the decline of natural re-sources.
The SFA degree will
not focus on the science of
solar panels and other engi-neered
approaches, but will
instead focus on commu-nity
development.
“Science will come up
with the solutions, but we
want to apply those in a liv-able
way,” Dr. Brian Murphy,
dean of liberal and applied
arts and specialist on the
transatlantic policy on sus-tainability,
said.
The Center for a Livable
World, a research center
launched last June on cam-pus,
is dedicated to bring
about scholars from all over
the world to collaborate
on the Earth’s sustainabil-ity.
“We are getting busi-ness
and education to talk,”
Murphy said.
Three certificates will
be available to any un-dergraduate
major in-cluding:
Public Policy and
Sustainable Communities,
Public Planning and
Sustainable Development
and Community Leadership
in Sustainability.
On Feb. 18, a focus group
will be held in Austin to get
feedback from profession-als
regarding a professional
certificate in sustainable
operations.
In April a team from SFA
will give a presentation at
the Texas Economic and
Development Council on
how communities can prog-ress
towards sustainability.
pinelog@thepinelog.
Sustainability focus of new degree, certificates